Media Training Now Required for Iraq-Bound Soldiers: Soldiers Told what to Say

As the U.S. military approaches nearly two years in the Iraq conflict, media training for soldiers going into the war zone has been stepped up, becoming mandatory for Army troops since October, E&P has learned. "Talking point" cards for military personnel, meanwhile, are being updated regularly as the war progresses -- often as much as once a week -- to keep up with the conflict's changing issues and the proximity of embedded reporters. Among the current talking points: "We are a values-based, people-focused team that strives to uphold the dignity and respect of all."  Soldiers preparing for deployment in hostile or critical areas have received some kind of media training in handling press inquiries since as far back as the first Persian Gulf War, according to several military press officers. Such training has also included pocket cards with suggested talking points for the combatants, which advise them how best to promote the military operation and avoid awkward or confrontational interviews. "As situations happen, you will have ever-changing talking points, as much as every week," said Capt. Jeff Landis, a Marine Corps public-affairs spokesman. "They are tailored to the situation." The media training consists of one or two hours of briefings by public-affairs specialists from the Defense Information School at Fort Meade, Md. In the past, such training was provided only to those Army units who requested it, according to Sgt. Don Dees, an Army spokesman based at the Baghdad press center. But, since October, it has become a mandatory requirement for all deploying Army troops. [more]