Elite White Media = "a Mind Shampoo" or Mind Control. With regard to Black folks, Amos Wilson offers the following:
"The most effective means of disseminating and reproducing ideas in society, and in the Afrikan American community in particular, is to have that community perceive their dissemination and reproduction as the work of disinterested, unbiased, non-manipulative, liberal yet authoritative, White American individuals, groups, or institutions, or as flowing from sources independent of the marked influence of the powerful. Thus, White America strongly pushes and projects the powerful mythology of independent, liberal American media, universities, and other information processing establishments. That is, America loudly congratulates itself for what it calls its "free press" and mass media which permit the free exchange of ideas. Most Black Americans utilize White media and these factors as their primary, if not sole, source of information. Most are not mindful of the fact that the American press and mass media are privately owned, profit-making, White elite-controlled corporations. The press is one among other institutions, "and one of the most important in maintaining the hegemony of the corporate class and the capitalist system itself," advances Parenti.
If the press cannot mold our every opinion, it can frame the perpetual reality around which our opinions take shape. Here may lie the most important effect of the news media: they set the issue agenda for the rest of us, choosing what to emphasize and what to ignore or suppress, in effect, organizing our political world for us. The media may not always be able to tell us what to think, but they are strikingly successful in telling us what to think about ....
It is enough that they create opinion, visibility, giving legitimacy to certain views and illegitimacy to others. The media do the same to substantive issues that they do to candidates, raising some from oblivion and conferring legitimacy upon them, while consigning others to limbo. This power to determine the issue agenda, the information flow, and the parameters of political debate so that it extends from ultra-right to no further than moderate center, is if not total, still totally awesome.5
The central aim of the ruling elite's ideology process is to define the "domain of discourse." That is, the corporate elite seeks to define the limits of "acceptable ideas" and to define what is worth talking about, worth learning, teaching, promoting, and writing about. Of course, the limits of the "acceptable," the "responsible," are set at those points which support and justify the interests of the elite itself. To a great extent the elite ideology process essentially involves the reinforcement of long-held, orthodox "American" values, perspectives, practices and ideals (which the system of power relations has already indirectly shaped to begin with). These factors are the ideological bases of elite power. It is a well-known fact that propaganda works best "when used to reinforce an already existing notion or to establish a logical or emotional connection between a new idea and a social norm" (Hirsch, 1975). It is important to note that many of these preexisting notions are the products of elite propaganda and conditioning processes harking back to earlier historical eras; to socializatior. experiences in the early childhood, adolescent and young adulthood years in the family, educational institutions, peer groups; and tc media exposures during these impressionable years as well. The ideas, attitudes and response tendencies implanted by these earls-experiences are often mistakenly identified by their hosts as self-generated; these previous "selective exposures and experiences" become the infrastructure which helps to maintain a later accrue:: "selective attention," "tunnel vision" orientation. This orientation serves to resist new ideas and practices not compatible with the old or pre-existing set of ideas and practices. This may be the case even when such pre-existing ideas or practices are not producing desired or satisfactory outcomes. Thus, through its monopoly of the media and the means of disseminating and "validating" information and interpreting reality, the ruling elite not only reinforces and channel; those orthodox values which support its supremacy but also utilize; its monopolies to simultaneously prevent "groups with a differer_: ideology from presenting their interpretation of events" [MORE]
According to FUNKTIONARY, THE KEY HOLDERS ENPSYCHLOPEDIA:
Propaganda - a psychological technique and means by which the lawless confound the lawful (dwellers upon the land). 2) any message intended to influence whether true or false. 3) disinformation used as programming that in its absence wouldn't stand up itself nor stand up for itself by itself. The Jesuits were the ones who invented the word and the first to systematize its practice. Propaganda is memes distributed with an external anchor and an embedded carrier. Propaganda is to be used as subversion, which is the undermining or detachment of the loyalties of significant social groups and their transference to the symbols and institutions of the aggressor-oppressor. "It is a political necessity to destroy the African consciousness of colonialized Africans or African people." -Dr. Amos N. Wilson. As for the minds of the general public, the most sinister part of The Matrix in which we now live is that you have been cajoled and convinced to suppress your own free will and surrender to the manipulators who control not just your mind, but your entire reality. Edward Bernays, the father of modem propaganda, explained: "If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our will without their knowing it... We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of... In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons— who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind." "Most people prefer to believe their leaders are just and fair even in the face of evidence to the contrary, because once a citizen acknowledges that the government under which they live is lying and corrupt, the citizen has to choose what he or she will do about it. To take action in the face of a corrupt government entails risks of harm to life and loved ones. To choose to do nothing is to surrender one's self-image of standing for principles. Most people do not have the courage to face that choice. Hence, most propaganda is not designed to fool the critical thinker but only to give moral cowards an excuse not to think at all," -Michael Rivero. (See: Public Relations, Memes, Mind Viruses, Dance of Truth, Absolute Truth, Human Language, Memetics, Good & Evil, Confusion, False Flag Operation, Nine-Eleven, MEDIA, Propagenda, The Truth, Subvertilizers, Evolution, Religion, State, Symbolaeography, Voting, Elections, Orderlies, Corporate State, "Government," "Rolebot" & Reification)