The Iranian media battle

From [HERE] Many articles have been dedicated by Western mainstream media to the Iranian successful communication campaign launched during this war, and especially to the Lego videos that are going viral on the web.

The scale of this phenomenon is more significant than it appears at first glance, because this operation undermines one of the most strenuous and fruitful efforts undertaken by the United States since it adopted an aggressive imperialist foreign policy on the international stage.

This is why almost all Western articles, after expressing lukewarm appreciation for the quality of the videos, invariably go on to try to denigrate them—insinuating possible affiliations of the creators with the Islamic Revolution Guards Corps, or attempting to debunk their content ("the great Persian empire has nothing to do with the repressive, fanatical and religious obscurantism of the Iranian theocracy," reads an editorial published by a major Italian newspaper. The BBC takes care to point out that the videos would be “littered with factual inaccuracies”).

The problem is that all these attempts to contain the success of the Iranian operation fall flat, because they ignore—and this in itself is a significant fact—that the audience to which Iranian communication primarily addresses is not the same audience that reads BBC or Washington Post articles. It is a younger audience, one that has not yet absorbed decades of Western propaganda and is therefore still relatively open to different points of view. Unsurprisingly, this is the audience that, according to a recent survey from Pew Research Center, is showing an increasing hostility towards the blatant violations of every civil and moral law committed by "Israel", particularly in the last two and a half years.

On March 26, Forbes recorded 145 million views and tens of thousands of shares of the Lego videos produced by the Iranian enterprise Explosive Media.[MORE]