Study: Malt Liquor heavily Targeted to Black, Hispanic youth

Malt liquor, a type of beer that is higher in alcohol than other brews, is largely a drink of the homeless and unemployed, and is likely to be abused, U.S. researchers reported Monday. And malt liquor is heavily marketed to black and Hispanic youth, the team at Charles R. Drew University of Medicine and Science in California found. Their study of 329 drinkers in Los Angeles found that malt liquor drinkers are different from those who choose other tipples. Ricky Bluthenthal, who led the study, said malt liquors were both higher in alcohol than other beers and tended to be sold in larger containers. "We found that the combination of these differences resulted in the average malt liquor drinker in our study consuming 80 percent more alcohol per drink than the average regular beer drinker," he said in a statement. And, Bluthenthal said, the more alcohol consumed, the worse the consequences for both the drinker and his or her community. Rhonda Jones-Webb, an expert in alcohol consumption and behavior at the University of Minnesota who reviewed the study, said she was concerned about the marketing of malt liquor. The products are largely targeted to black and Hispanic youths and young adults, she said. [more]